\u30ec\u30dd\u30fc\u30c8\u30cf\u30a4\u30e9\u30a4\u30c8<\/h2>\n

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<\/p>\n

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\u30ed\u30f3\u30c9\u30f3\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a6\u30a3\u30fc\u30af\uff1a\u30a8\u30b3\u30fc\u30d0\u30a4\u30e9\u30ea\u30c6\u30a3\u306e\u89e3\u653e\u3068APAC\u30dc\u30a4\u30b9\u306e\u5897\u5e45<\/h3>\n

<\/p>\n

\u7dcfMIV\u00ae1\u5104930\u4e07\u30c9\u30eb\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u30ed\u30f3\u30c9\u30f3\u3067\u969b\u7acb\u3063\u305f\u306e\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u304c\u30a4\u30d9\u30f3\u30c8\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3059\u308b\u4e3b\u8981\u306a\u60c5\u5831\u62e1\u6563\u306e\u62c5\u3044\u624b\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u7dcf\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u7d0456%\u3092\u5360\u3081\u305f\u70b9\u3067\u3059\u3002\u307e\u305f\u3001Erdem\u306e20\u5468\u5e74\u3084Burberry\u306e\u30bf\u30ef\u30fc\u30d6\u30ea\u30c3\u30b8\u3092\u821e\u53f0\u306b\u3057\u305f\u6f14\u51fa\u306f\u3001\u7d99\u7d9a\u7684\u306a\u8a71\u984c\u5316\u3092\u4fc3\u9032\u3057\u3001\u30a8\u30b3\u30fc\u30d0\u30a4\u30e9\u30ea\u30c6\u30a3\uff08\u8907\u6570\u306e\u30dc\u30a4\u30b9\u306b\u3088\u308b\u9023\u9396\u7684\u306a\u60c5\u5831\u62e1\u6563\uff09\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u305f\u3002\u5730\u57df\u5225\u3067\u306f\u30a4\u30f3\u30c9\u304c75\u4e07\u30c9\u30eb\u306eMIV\u3092\u5275\u51fa\u3057\u3001\u5275\u51fa\u56fd\u306e\u7b2c3\u4f4d\u306b\u8e8d\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30df\u30e9\u30ce\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a6\u30a3\u30fc\u30af\uff1a\u30bf\u30a4\u306e\u300c\u30dc\u30a4\u30b9\u300d\u304c\u30ed\u30fc\u30ab\u30eb\u30b7\u30fc\u30f3\u3092\u4e0a\u56de\u308b\u8ee2\u63db\u70b9<\/h3>\n<\/p>\n

\u7dcfMIV\u00ae6\u51043,870\u4e07\u30c9\u30eb\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4eca\u30b7\u30fc\u30ba\u30f3\u306e\u30df\u30e9\u30ce\u306f\u3001\u521d\u3081\u3066\u30a4\u30bf\u30ea\u30a2\u4ee5\u5916\u306e\u56fd\u3067\u3042\u308b\u30bf\u30a4\u304c\u3001\u30ed\u30fc\u30ab\u30eb\u30b7\u30fc\u30f3\u3092\u4e0a\u56de\u308b\u5f71\u97ff\u529b\u3092\u767a\u63ee\u3059\u308b\u300c\u8ee2\u63db\u70b9\u300d\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u30bf\u30a4\u4eba\u5973\u512aFaye Peraya\uff082,220\u4e07\u30c9\u30eb\uff09\u3089\u304c\u5831\u9053\u3067\u9ad8\u3044\u5b58\u5728\u611f\u3092\u793a\u3057\u3001\u30a4\u30bf\u30ea\u30a2\u3088\u308a\u7d0453%\u591a\u3044MIV\u3092\u5275\u51fa\u3057\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001Prada\u304c15\u540d\u306e\u53b3\u9078\u3055\u308c\u305f\u30ad\u30e3\u30b9\u30c8\u306b\u3088\u308b\u578b\u7834\u308a\u306a\u30b7\u30e7\u30fc\u3067\u5927\u304d\u306a\u8a71\u984c\u3092\u96c6\u3081\u30011\u51041,790\u4e07\u30c9\u30eb\u306eMIV\u00ae\u3092\u7372\u5f97\u3057\u3001\u9996\u4f4d\u306b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30d1\u30ea\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a6\u30a3\u30fc\u30af\uff1a10\u5104\u30c9\u30eb\u306b\u8feb\u308b\u71b1\u72c2\u3068\u300c\u52d5\u753b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u300d\u306e\u8e8d\u9032<\/h3>\n

<\/p>\n

\u30af\u30e9\u30a4\u30de\u30c3\u30af\u30b9\u3067\u3042\u308b\u30d1\u30ea\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a6\u30a3\u30fc\u30af\u306f\u30014\u90fd\u5e02\u306e\u4e2d\u3067\u6700\u9ad8\u984d\u3068\u306a\u308b\u7dcfMIV\u00ae9\u51045,060\u4e07\u30c9\u30eb\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4eca\u30b7\u30fc\u30ba\u30f3\u306f\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e3b\u5f79\u3068\u306a\u308a\u3001\u52d5\u753b\u6295\u7a3f\u304c4\u5104250\u4e07\u30c9\u30eb\u306eMIV\u00ae\u3092\u5275\u51fa\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u5168\u4f53\u306e\u7d0446%\u3092\u5360\u3081\u308b\u306a\u3069\u3001\u5909\u9769\u306e\u30b7\u30fc\u30ba\u30f3\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001Off-White\u304c\u30bf\u30a4\u4eba\u30bb\u30ec\u30d6\u30ea\u30c6\u30a3NuNew Chawarin\uff081,370\u4e07\u30c9\u30eb\uff09\u3092\u6226\u7565\u7684\u306b\u8d77\u7528\u3057\u3001\u7dcf\u30a4\u30f3\u30d1\u30af\u30c8\u306e38%\u3092\u5275\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30ec\u30dd\u30fc\u30c8\u8a73\u7d30<\/h2>\n

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LAUNCHMETRICS FW26 \u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a6\u30a3\u30fc\u30af \u30ec\u30dd\u30fc\u30c8<\/a><\/p>\n

LAUNCHMETRICS\u306b\u3064\u3044\u3066<\/h2>\n

LAUNCHMETRICS\u306f\u30011,700\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u306b\u5bfe\u3057\u3001\u6226\u7565\u5b9f\u884c\u306b\u5fc5\u8981\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3001\u30c7\u30fc\u30bf\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3001\u696d\u754c\u521d\u306eAI\u642d\u8f09\u30d6\u30e9\u30f3\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30af\u30e9\u30a6\u30c9\u3067\u3059\u300210\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u308b\u5c02\u9580\u6027\u306b\u57fa\u3065\u304d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ed\u30fc\u30f3\u30c1\u3001\u30ea\u30fc\u30c1\u306e\u62e1\u5927\u3001ROI\u306e\u6e2c\u5b9a\u3001\u30d6\u30e9\u30f3\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306a\u3069\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002AI\u30c9\u30ea\u30d6\u30f3\u3067\u72ec\u81ea\u306eMedia Impact Value\u00ae\uff08MIV\u00ae\uff09\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3057\u305f\u73fe\u4ee3\u306b\u304a\u3051\u308b\u5f71\u97ff\u529b\u6e2c\u5b9a\u3092\u5b9f\u73fe\u3057\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u8a2d\u7acb\u3055\u308c\u3001\u30d1\u30ea\u306b\u672c\u793e\u6a5f\u80fd\u3092\u6301\u3064LAUNCHMETRICS\u306f\u3001\u5168\u4e16\u754c12\u62e0\u70b9\u306b450\u4eba\u306e\u5f93\u696d\u54e1\u3092\u64c1\u3057\u30015\u3064\u306e\u8a00\u8a9e\u3067\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001LAUNCHMETRICS\u516c\u5f0f\u30b5\u30a4\u30c8<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u682a\u5f0f\u4f1a\u793e\u53cc\u8449\u901a\u4fe1\u793e\u306b\u3064\u3044\u3066<\/h2>\n

\u53cc\u8449\u901a\u4fe1\u793e\u306f\u3001\u30ef\u30fc\u30eb\u30c9\u30fb\u30e2\u30fc\u30c9\u30fb\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u306e\u30b0\u30eb\u30fc\u30d7\u4f01\u696d\u3067\u3042\u308a\u30011948\u5e74\u5275\u696d\u306e\u5e83\u544a\u4f1a\u793e\u3067\u3059\u3002\u7279\u306b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3084\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5206\u91ce\u306e\u5e83\u544a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6df1\u3044\u77e5\u898b\u3068\u7d4c\u9a13\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u30022016\u5e74\u3088\u308aLAUNCHMETRICS\u3068\u65e5\u672c\u56fd\u5185\u306b\u304a\u3051\u308b\u72ec\u5360\u8ca9\u58f2\u4ee3\u7406\u5951\u7d04\u3092\u7de0\u7d50\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fbPR\u696d\u52d9\u3092\u5305\u62ec\u7684\u306b\u652f\u63f4\u3059\u308b\u300c\u30d6\u30e9\u30f3\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30af\u30e9\u30a6\u30c9\u300d\u306e\u8ca9\u58f2\u30fb\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u8a73\u7d30\u306f\u682a\u5f0f\u4f1a\u793e\u53cc\u8449\u901a\u4fe1\u793e\u516c\u5f0f\u30b5\u30a4\u30c8<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

Source: \u30d5\u30a1\u677f\u901f\u5831<\/p>\n","protected":false},"excerpt":{"rendered":"

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